The news around the environment has been quite frightening throughout 2019, revealing the fragility of the planet in the face of the changes that result from human action on it. This year, the disturbing news about the melting of the ice in Greenland (which melted by 40% in a single day), about the forest fire which, very close to us, devastated the Amazon, or about the way the planet surpassed, before the middle of the year, its limit in terms of natural resources, was part of the international news agenda.The initiatives created and driven by the Brazilian people have shown assertiveness in the fight against ecological wear and tear, seeking a change in the way their markets, their state and their citizens react to sustainability issues. These are some of the ways Brazil has sought a more sustainable and healthy action for the 21st century environment.
Sustainable creationsThecreation of artistic, decorative and design products in recycled materials is one of the measures integrated in the concept of zero waste and which has been applied in Brazil. The focus here is to reduce the environmental impact that these markets, currently so ephemeral, promote on the planet, creating an industry more aware of how consumerism can be harmful to the environment.
The reduction in the use of plastics in the creation of these pieces is another of the actions that we have been seeing.