Advance ticket sales on the Internet: Not always a blessing!

Buy tickets conveniently on the Internet and download them directly to your mobile phone, print them out or have them sent as a hard ticket. In our digitalized world, it is now very easy to get tickets for a wide variety of music, cinema and theater events. However, large ticketing companies dominate the market nationwide, often adding high fees to the advance ticket price for a concert or reading and ending online advance sales very early due to their automated ordering system. Both are impractical for smaller promoters and self-managing artists who absolutely depend on a good advance sale and would like to offer cheaper tickets until shortly before an event.

So why not think about your own ticket online shop?The purpose of an online ticket shop - a brief explanationThe sale of advance tickets is an extremely important component in the marketing of art and culture. Especially via the Internet, it is possible to reach people who are potentially interested in an event on a supra-regional level. These people then often feel called upon to purchase the tickets, which are usually cheaper in advance, at an early stage. Often it is not so much about the lower price, the fear that a concert or a play could otherwise be sold out on the evening of the event always resonates.

For this reason, large ticket providers can of course afford to add quite high agency fees to the ticket price. For smaller events, however, this is often exactly the problem: the advance tickets are often significantly more expensive than the ticket at the box office due to the additional fees plus possibly additional shipping costs! This then keeps many people from using the presale - which in the worst case can lead to the cancellation of an event "due to lack of interest". In the official statement, people like to talk about "organisational problems" or "production difficulties", but the disappointed presale user doesn't even know the real reason. With their own ticket online shop, ambitious small promoters can avoid this problem perfectly.

The idea of having your own onlineticket shop is all well and good. But where do you find the time (and money) to set up a professional online shop for selling tickets? This is where powerful e-commerce platform providers like Shopify offer convenient and easy-to-use solutions. With a so-called online shop modular system, a commercial web presence can be realized in a few steps at favorable conditions. Shopify offers its customers, for example, 100 thematically different templates, as well as matching fonts and colors, for an attractive and unique page design.

Domain and logo generators as well as numerous easy-to-understand SEO tools also help with the attractive marketing of the ticket shop on the web at no extra charge. The new shop owner is also not left alone when it comes to payment and shipping modalities. The administration of the commercial internet presence can be done comfortably by means of a clear dashboard from the backend. With a competently created and attractively designed webshop behind them, small local promoters, but also bands, booking agencies and cultural associations can finally take the ticket business into their own hands.

Then it's also up to them to decide on the additional ticket fees and at what point the online presale is ended.